I was staunchly opposed to the exponential advancement of the internet. I like writing letters and telephones with cords and paper books, so all of the e-this and i-that and smart-thingamabobs seemed excessive and trivial to me. But one late and stormy night, when the lullaby of background-noise-Netflix cocooned me into a dreamy state of lethargy, I decided to peruse the internet for “things.” And I found so many. On one ordinary Saturday evening at midnight, on my couch, in my pajamas, I ordered two books, socks, a blender, and vitamins. I was ecstatic – and it was all thanks to this happy little contraption called “eCommerce.”
What is eCommerce?
eCommerce is the process of conducting a business transaction online – and online business is booming. Magnates like Amazon are raking in billions of dollars in revenue each year (roughly 100,000 of that is probably from me), but even modest businesses are seeing a huge benefit in utilizing online commerce.
How Can eCommerce Benefit Training Providers?
In the same way eCommerce benefits goods-based businesses, it can benefit you, my friend. Using eCommerce can boost an increase in your revenue, help you reach a wider customer base, and enable a you to sell training anytime, anywhere – even while you’re sipping a mojito on Santa Maria beach (send a girl an invite, okay?).
So, then what?
- Put your current content online – live sessions, webinars, online training, assessments, training materials
- Build your training catalog, including a training calendar if you have classroom training
- Determine your pricing – how do you want customers to buy? Subscription? a la carte? bundles and packages?
- Set up your shopping cart, payment gateway, and merchant account
- Start selling!
Does this sound a little complicated? Too good to be true? Luckily, it’s neither. But it can help to have a feature-rich platform backed by an experienced team. We’ve worked with trainers from sole proprietors to large corporations, helping them transition into the wonderful world of eCommerce. Let’s chat about where you see your training going and what we can do to help.
Here's a previous post about how a learning management system can help you sell your training, and here is our calendar if you are chomping at the bit to get started.
