IntegrityFX provides broker services to foreign currency traders around the world. In the off-exchange retail foreign currency (Forex) market, banks, corporations, governments and others entities - including individual retail traders - seek to profit by taking advantage of fluctuations in exchange rates. With average daily volume in the trillions, Forex is one of the world's largest and most liquid financial markets. Individual traders are a small but growing segment of this market.
To give its Forex retail traders the knowledge and confidence to succeed, IntegrityFX created an Education & Training Center powered by Ziiva's Prosperity Learning Management System.
"Our Education & Training Center serves a niche market and the education that has historically been made available has been both expensive and poorly developed for one reason or another," said Patterson, who oversees the development, implementation and dissemination of the curriculum via computer-based training, webinar presentations and in-class lecture. "Thus, our greatest challenge is to market our training in a way that makes clear that our curriculum has superior quality in content, quantity and delivery."
To meet this challenge, he turned to Ziiva for an enterprise LMS.
Having used other learning management systems over the years at several colleges and universities, Patterson knew what he wanted: the ability to import e-learning content, robust data collection technology for learner tracking, reasonable ease of use for course management and contact management, customizable reporting features, a feature-rich exam management suite and a reasonable cost.
He found those things with Prosperity.
"Their customer service is excellent and their staff is knowledgeable about the products and services they sell. In addition, the cost of their LMS with its large assortment of stock features was very reasonable," said Patterson, who singled out Prosperity's course-management features as a big plus.
IntegrityFX currently offers a half-dozen Web-based training courses such as "Introduction to Forex," "Technical Analysis" and "Risk Management." The curriculum was recognized with the 2009 Best Forex Education Provider Award at the ME Forex Expo in Dubai.
"All feedback has been generally positive," from students taking and/or evaluating the courses, Patrick said. "However, almost everyone has said that the sheer volume of reading is daunting, and they have recommended more audio/visual elements - we are currently working a new multimedia version."
In addition, Patterson said IntegritryFX plans to incorporate instructor-led webinar scheduling and training into the Prosperity LMS.
While courses currently deal with foreign currency exchange, IntegrityFX has a number of other curriculum programs in development including spot gold, spot oil and "contracts for difference" trading. Down the road, Patterson said he sees value in not only using Prosperity for customer training, but also for employee training.
Patterson, who set up the courses himself, said he appreciated Ziiva's willingness to let IntegrityFX customize the interface, but noted that customer support was readily available as needed.
Overall, Patterson has been very happy with his experience.
"Their staff is approachable, knowledgeable, and prompt," Patterson said. "That has not been my experience with other LMS vendors."
